• featured
| business | cultural
| global
Navigating a myriad
of brand management concepts ? Want to understand business paradigms impacting
brand, globalization, and trademark issues ? Need source material
to begin your brand ideation brainstorm sessions ?
We'll
help you build your brand experience by establishing a solid knowledge foundation
to expand your clientele relationship. A select list of Lehrmach articles, publications,
and research are available for download below. |
| 
Marcom
Transcreation : Branding, Communications, Strategy for Asia Market Entry
PDF (720kb) | 
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East Wind Gallery : Lehrmach cultural initiative on Asian and European Calligraphy
Art, encompassing orthographic and religious connotations.
EastWindGallery.Lehrmach.com
|
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International Business List : article collection on global brand management,
transnational marcom design, corporate collaboration, virtual core teams, etc.
Business papers
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Cultural Topic List : article collection marcom design challenges incorporating
targeted region's social, ethnic, lingual, political, economic, historical inclinations
and prerogatives.
Cultural papers
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| 
Online Globalization List : article collection website globalization, online
& ethnic branding, knowledge economy, etc.
Globalization
papers
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Marcom Terms List : glossary of terms on branding, creative design, business
methodology, online media, cultural liaison, etc.
Marcom glossary
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