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featured | business |
cultural | global
Navigating
a myriad of brand management concepts ? Want to understand
business paradigms impacting brand, globalization, intercultural,
and corporate affairs ? Need source material to begin
your brand ideation brainstorm sessions ?
We'll
help you build your brand experience by establishing a
solid knowledge foundation to expand your clientele relationship.
A select list of Lehrmach articles, publications, and
research are available for download below.
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Marcom
Transcreation : Branding, Communications, Strategy for
Asia Market Entry
PDF (720kb)
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International Business List : article collection on global
brand management, transnational marcom design, corporate collaboration,
virtual core teams, etc.
( business index )
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Cultural Topic List : article collection marcom design
challenges incorporating targeted region's social, ethnic,
lingual, political, economic, historical inclinations and
prerogatives.
( cultural index )
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Online Globalization List : article collection website
globalization, online & ethnic branding, knowledge economy,
etc.
( globalization index )
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Marcom Terms List : glossary of terms on branding, creative
design, business methodology, online media, cultural liaison,
etc.
( marcom terms glossary )
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