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featured | business | cultural
| global
Select
list of global branding and marketing communication
business intelligence research
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Marcom
Transcreation : Branding, Communications, Strategy for Asia
Market Entry
PDF (720kb) |
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Services
Solution Management : Brand Extension of Online Services,
Enterprise Relations, and Knowledge Base Effectiveness
PDF (500kb) |
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Creating
Worldwide Brand Recognition : Lessons from Dell's online
global branding and web internationalization project
PDF (7 Mb)
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featured | business
| cultural | global
Select
list of cross-cultural, linguistic, and international affairs
articles
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Chinese
Characters : A Quick Social, Political, Linguistic Survey
PDF (340kb)
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Japan's
Buddhist Temple Architecture
PDF (320kb) |
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Asian
Dining Etiquette and Taboos
PDF (300kb) |
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Customer
Elements Design within g-Localization
PDF (200Kb)
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Evolving
Localization and its Brand Extensions
PDF (130Kb) |
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Marcom
Terms List : glossary of terms on branding, creative design,
business methodology, online media, cultural liaison, etc.
( marcom terms glossary ) |
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