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 What
is the essence of a brand but the sum of its clientele experiences,
interaction points, and corporate governance of the brand
owner. Success in this environment is crucial in connecting
with your customers, differentiating unique market positions,
and creating preferences.
Our
Brand Transcreation(tm) methodology helps you design all facets
of this brand environment by incorporating localized customer
preferences on marcom imagery, language nuance, cultural affinity,
behavior patterns, technology media, and other touchpoints
necessary for seamless brand message delivery. These interdependent
touchpoints are coalesced into Branding, Communication, and
Strategy groups.
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 Branding
To the customer, brand possesses emotional affiliation. To
business, brand is a tangible asset that must be managed within
company's portfolio. Success in this brand management can
be a financial and economic multiplier. We can help you define
your brand persona and position, expand brand awareness of
your products and services, transcreated your global brand
for international markets, manage your repertoire of umbrella
brands. Offerings include :
>
Brand Logo & Logotype Creation
> Brand Architecture
> Brand Identity
> Brand Transcreation
> Brand Extension
> Ethnic Branding
Campaign
> Brand Name Socio-Linguistic
Research
> Brand Name Localization
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 Communication
Achieving brand awareness is only initial step in gaining
brand equity. A brand's cosmopolitan quality can be leveraged
to shift customer demand and build more financial value. Main
caveat is to judiciously cover all your bases, namely interact
with the public's goodwill through event management and public
relations. Our communication assets can help you consolidate
your brand and corporate governance reputation. Offerings
include :
>
Corporate Communication Infrastructure
> External Public
Relations
> Internal Employee
Branding
> Event Management
Speakership
> Industry Publication
> Industry Awards
Submission
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 Strategy
For a global brand to possess resilient holistic value, one
must look beyond mere brand itself. Today's global markets
with information savvy customers, the challenge of optimizing
corporate websites as a bonafide brand-building channel confronts
both large transnational with multiple overseas markets and
small business about to take the first step towards online
globalization. We'll leverage our experience in executing
web constellation strategy and online information architecture
to your efforts. Offerings include :
>
Localized Market Segmentation
> Visual Interface
Design
> Online Customer
Elements
> User Interface
Artifact Generation
> Enriched Media
Creative Design
> Affectation Contingency
> Branded Internet
Domain Names
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 Marcom
Terms
Balancing myriad of terms and concepts ? Check out Lehrmach's
Marcom Terms page (more
info)
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Lehrmach bestowed CSN Best
International Business Management award for integrating
Transnational Marketing, Brand Management, Corporate
Communication, Online Globalization, and Virtual Business
Teams.
( more
info )
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