What is the essence of a brand but the sum of its clientele experiences, interaction points, and corporate governance of the brand owner. Success in this environment is crucial in connecting with your customers, differentiating unique market positions, and creating preferences.

Our Brand Transcreation (tm) methodology helps you design all facets of this brand environment by incorporating localized customer preferences on marcom imagery, language nuance, cultural affinity, behavior patterns, technology media, and other touchpoints necessary for seamless brand message delivery. These interdependent touchpoints are coalesced into Branding, Communication, and Strategy groups.

Brand Design & Transcreation
To the customer, brand possesses emotional affiliation. To business, brand is a tangible asset that must be managed within company's portfolio. Success in this brand management can be a financial and economic multiplier. We can help you define your brand persona and position, expand brand awareness of your products and services, transcreated your global brand for international markets, manage your repertoire of umbrella brands. Offerings include :

> Brand Logo & Logotype Creation
> Brand Identity & Architecture
> Brand Tagline Transcreation
> Brand Product & Service Extension
> Ethnic Branding Campaign Design

User Experience & User-Interface Design
Brand experience is user experience, concentrating on the design of effective user interfaces to convey differentiating brand persona, localized marcom, site feature sets. This is accomplished via stepwise refinement using design toolsets such as User Flows, Wireframes, and UI prototypes. Our technology team can help you analyze, evaluate, and execute the precise online solution. Offerings include :

> User Flow Diagram
> Wireframe Diagram
> Visual Flats & Graphical Components
> E-commerce Web Portal Design
> Mobile UI Application Design

Trademark Management
Achieving brand awareness is only initial step in gaining brand equity. A brand's cosmopolitan & socio-economic quality can be legally protected via Trademark & Service Mark design, Trade Dress, Industrial Design, and related aspects of Intellectual Property Rights. Our Trademark Services can help you consolidate your branding assets as unique market differentiator. Offerings include :

> Trademark & Service Mark Registration
> Trade Dress & Industrial Design Registration
> Foreign Intellectual Property Rights Monitor
> Trademark Patent Copyright Regulations
> Trademark Transcreation for Localized Region

Marcom Terms
Balancing myriad of terms and concepts ? Check out Lehrmach's Marcom Terms page : more info

Tekom Germany - Brand Transcreation for East Asia Market Entry, Frankfurt | more info

FUSE - Design & Cultural Identity and Packaging, Chicago | more info

PROOF - Market Research for Package Design Conference, New York | more info

LocalizationWorld Germany - Conference for Business Globalization of E-commerce & Technologies, Cologne | more info

THE - Conference on Marketing for Brand Globalization & E-commerce Web Portal Design, Las Vegas

ASP Online - Enterprise Segment Award Judge for E-Commerce Business Services, Boston | more info

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